Hey!
I’m Raine, a content designer
Learn more about my 12 years of experience working on content strategy for mobile apps, e-commerce, and digital brands.
Want to know more?
I’ve created and directed almost every type of writing under the sun. I’ve written UX content flows, email, notifications, style guides, video, landing pages, branded content, SEO, editorial, ads, radio and more!
My career has focused on mobile apps, e-commerce, and luxury brands. I’ve had work featured on Refinery29, AwesomenessTV, One Kings Lane, & Mysa Magazine; on the jumbotron at the Staples Center; on ads in partnership with the Los Angeles Lakers & UFC; and on national TV commercials.
Content design case study (mobile e-commerce)
Tax messaging that’s not scary
In 2021, the European Union implemented new taxes on international purchases. Wish created a program that made the process simple for shoppers, but needed strong messaging to calm shopper worries. Learn more about our content process and final flow.
Full campaign case study (marketing, out-of-home, and in-app)
Wish’s first ever holiday campaign
In 2021, I concepted and directed Wish’s first ever holiday campaign.
Content marketing samples
A collection of clips
From SEO articles to interviews to paid advertorial, these samples are some of my favorites.
Content design leadership samples
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Content leveling guideline
Every writer needs to know which skills are required for their level and for promotion. Enter the leveling guide, a handy skill matrix that lays out what abilities are needed.
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Wish content style guide
For rules on everything from the Oxford comma to UX guidelines, view our ever-expanding copy style guide.
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Advocacy for content
In 2021, I gathered writing teams from across Wish to present to the entire company. Here we explain how investing in content can make an impact on the business.
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Product design workflow
In order to have a process that makes room for mature content design, I worked with cross-functional leaders to develop a product design workflow.
How I lead
I directed the writing org at Wish, which includes the UX writing/content design, copywriting, and editorial divisions for our consumer app, talent brand, and B2B program Wish Local.
As a content leader, I invest in my writers by seeing them as people and by identifying their skillsets to help them grow. I have 4 years of experience developing writing teams into organized and respected organizations (plus 12 years of individual contributor work.)
Here’s a glimpse into my management style. I believe in:
Leading with empathy, transparency, and fairness
Providing opportunities to grow, level up, and give feedback
Taking responsibility
Hiring carefully
Cultivating a supportive environment
Winning as a team